For example, one of our clients took part in a charity bike ride. For global organisations it can be great to hear about the successes of their colleagues around the world, not just in business, but through corporate social responsibility purposes too. Throughout the year there will be multiple events where you have lots of staff in one place. You already have your ideal targets in the room, so what better place to find out what they think of your offering, what their priorities are and how your services can be improved. You might have a stand where you are explaining and selling your services. Prospective customerĪ great place to capture the opinion of your prospective customers is during industry focused expos and conferences. You can also choose to focus on certain demographics, or cast the net wide. If there has been a major political shift, for example, you can use vox pops to understand how it has affected public opinion and behaviour. You can also be responsive with vox pops. Backing up your businesses priorities, with real opinion. Collecting real public opinion is a great way of capturing all the research and knowledge you already have about your industry and hearing it from the horses mouth. These conferences will no doubt cover the successes of the past year, but also centre on the objectives for the future. Most big companies have conferences with major stakeholders and global teams at least on a yearly basis. But over the years we’ve learnt a lot about the best times and places to capture them. Essentially vox pops are off-the-cuff comments that are captured on camera, so they really can be captured anywhere.
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